Priority 3

Policy Goal:

Build a vibrant and inclusive local economy where small businesses can thrive, new businesses are welcomed, and the diversity of Hopkins is reflected in its storefronts, services, and opportunities.

Policy Commitments:

1. Support Small Businesses with Resources & Visibility
    
   • Provide business development workshops, grants, and low-interest loans for local entrepreneurs.
   • Create a “Shop Hopkins” campaign to promote local businesses year-round.
   • Streamline city permitting and licensing to make it easier for small businesses to open and grow.

1. Attract New Businesses that Reflect Our City’s Diversity
    
   • Recruit and welcome businesses owned by people of all backgrounds.
   • Partner with cultural and community organizations to identify business opportunities that serve diverse needs.
   • Ensure commercial districts reflect the cultural richness of Hopkins through events, signage, and public art.

1. Invest in Commercial Areas
    
   • Revitalize key business corridors with improved lighting, landscaping, and pedestrian-friendly design.
   • Expand outdoor dining and public market spaces to encourage community activity.
   • Offer façade improvement grants to refresh and beautify local storefronts.

Execution Plan:

• Year 1: Launch the “Shop Hopkins” campaign, host small business resource fairs, and create a business advisory council.
• Year 2–3: Recruit diverse business owners, offer targeted business grants, and enhance business districts with infrastructure upgrades.
• Year 4: Evaluate growth in the local economy, expand successful programs, and host an annual Hopkins Business & Culture Festival.

Impact:

By empowering small businesses, attracting diverse entrepreneurs, and investing in our commercial spaces, we will create a stronger, more vibrant Hopkins economy that benefits every resident.